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60s Grocery Store Ad |
Back when I was
growing up in the 50's and 60's, we didn't have two
nickels to rub together most of the time (as the saying goes). The odd thing about childhood and memories is that I never realized that
we, like everyone in our countryside community, had to save money any way we
could. Somehow Mom and Dad always made
do, and we had everything we needed and most of the things we wanted. I remember it as a happy time... a carefree time.... and things just were the way that they were. Mom
was a "stay at home Mom" (like the vast majority of housewives in our rural area in those days) and would make our clothes, cooked, cleaned, planted the flower gardens, helped out at the church, and did all sorts of crafty things. Dad went to work every weekday, grew a garden every year, and was "handy" around the house when it came to
fixing just about anything. I was the oldest, so I got the new dress that Momma
made, and then my sister wore the hand-me-downs (she got new homemade outfits
sometimes too, but was the chief benefactor of all the hand-me-downs). Old clothes were used
for things like quilts and rag rugs (after the buttons were cut off and saved,
of course). Nothing was wasted. We just made do with what we had, and were
happy in the doing of it. We were just
like everyone else we knew… wages were low, compared to today's standards, but
then so were the prices of things.
Still, no one had "extra", so we got by best we
could. Fortunately, there were ways to
be savin' about things back in those days.
Merchants even used the mind-set and way of life to bring people into
their businesses... using marketing campaigns designed especially to entice those who had very little money to spend.
Everyone
saved S&H Green Stamps when I was growin' up. The stamps came from the grocery stores, gas
stations, and department stores, in exchange for buying groceries, gas or
merchandise there (so says Wikipedia…. I only remember getting them at the
grocery store). It was often my job to
put the stamps in the collector's book (about the size of a checkbook with
boxes on each page for placement of stamps).It was often my job to put the stamps in the
collector's book (about the size of a checkbook with boxes on each page for
placement of stamps). I can still
remember how the glue on the back of the stamps tasted when I'd lick 'em and
stick 'em. (UCK!) Once you saved up
multiple books of stamps, you could cash them in for household goods of one
sort or another at the Green Stamp Store, or through the catalog (that was as
commonly found in a home as the phone book).
Mom and Dad once got a square card table with a dark green oil cloth
covering on the top, along with four matching folding chairs from Green Stamps
we saved. That card table was used a
lot. It came out every time we had a
family gathering… the men folk would sit around it and play Rook (our family's
favorite card game) after the meal was served, while the women folk cleaned up
the dishes in the kitchen. That card
table came out every New Year's Eve and held a jigsaw puzzle that we'd put
together while we watched TV and waited for the ball to drop on Time
Square. It was brought out when we
needed a few more places for people to sit when we had company over for meals.
Green Stamps weren't
the only thing that was collected though.
Many products came with things like dishes, glasses and/or silverware if
you bought their brand over any of the others.
Skippy Peanut butter and Welch's Jelly often came in decorative
"jars" that could be used as glasses once they were emptied and
cleaned. Sometimes they were fancy cut
glass stemware, and other times they had cartoon characters printed on them
(for the kids). If you were lucky, you
could find the milk glass ones… always one of my favs. Glasses and dishes of all sorts came in
things like powdered laundry detergent (Duz and Fab were two that put dishes in
theirs). It was very likely that you
remember seeing some of the wheat pattern dishes in kitchens you were in
growing up. Glasses of all sizes came in
Quaker Oatmeal boxes depending on whether you got the big box or the smaller
box. At my Grandmother's pharmacy, Tar
Heel Drugs, if you bought a certain amount of medicine there, you could get
silverware. She ended up collecting
enough to give each granddaughter a set of silverware when they got
married. The products were always
something you'd be buying anyway (peanut butter, jelly, laundry detergent,
etc.), so the glasses and dishes were just incentive to buy that brand over
another.
I still have some of
the cut glass looking glasses, and the silverware Grandmother got me. I remember seeing the wheat pattern dishes in
Grandmother's dishes. The oatmeal box glasses
were a smokey color, and a few are still around in our kitchen cabinets
today. They hold memories as much as
they are a practical item to have around.
I think back to
those times and can't help but think how horrified people today would be to
open a box of oatmeal and find a glass in it.
Even if the glass wasn't broken (and I never remember that we found
broken dishes or glasses in those things) would they dare to use the
product. We've become too sanitized in
our thinking and expectations, compared to back in the day. Back then, we were just glad to find ways to
save money. If something was being
offered along with products we would normally buy anyway, then it was a
win-win. It was a different mind-set
back then. It was a harder time, but a
kinder time. It's no wonder we get lost
in nostalgia, wishing to go back instead of forward, sometimes.
(Keep scrolling for a few more pictures of the dishes, glasses, and stamps of that era.)
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Duz Detergent Dishes |
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Detergent Glasses |
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Peanut Butter Glass |
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Jelly Glass |
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Peanut Butter Glass (Milk Glass) |
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Jelly Glass |
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1968 Green Stamp Catalog |
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Green Stamp Book with Stamps added |
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Green Stamps |
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S&H Green Stamp Store (circa 50's) |
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